A web content editor can make the difference between a mediocre business website and one that is a fast converter and massive traffic generator. There are a number of distinct benefits that a web content editor can provide, but the primary feature is offering a fresh set of eyes that have been professionally trained to review your work and ensure that it is flawless and compelling. But more specifically, there are 4 things that a web content editor can do for you:
1.) Fact Checking
If your website contains data, information, pictures, videos, graphic descriptions, disclaimers, terms & conditions/legal text or any other content that is presented as factual, it needs to be checked by a professional editor for accuracy. A good editor will be able to pinpoint and revise weak areas in your writing, correct outdated or inaccurate information, supplement data where necessary and reformat the presentation to be more easily understood and retained.
Caution: in some cases inaccurate information on your website can expose your business to risk of litigation. A professional web content editor can significantly reduce or eliminate this risk.
2.) Editing for Demographics
As a business owner you might know your target demographic well, but that doesn't mean you know how to write in order to effectively target these groups. This can be true regardless of your writing skills. In fact, many business owners are excellent writers, but unfortunately they write their content in a style that is above the grasp of their consumers. Conversely, some business owners are terrible writers but don't know it.
A web content editor doesn't just correct spelling and grammar errors - they also develop an understanding of the demographic you're targeting and create a custom writing plan to appeal to that group specifically.
3.) Editing for Style
Every person has their own writing style, but not every style is suited for business purposes. It can be difficult for a business owner to detect problems with their own writing style because self-analysis in this regard is often terribly flawed.
Businesses that outsource their web content writing might not necessarily be the best judge of what good writing style is. Ultimately, if the style doesn't match your company's image, your reputation could suffer. Style editing is one of the primary functions of a good web content editor.
4.) Editing for SEO
Even IF the writing on your business website or literature is free from any editing issues, has great style and is especially persuasive, it still might not be optimized for the search engines. This is important because even if your writing is perfect, it won't matter if readers can't find it. Therefore, web content writing must be written from both a readership and an SEO standpoint. Today's web content editors often have extensive search engine optimization skills and can integrate an SEO strategy with your content that will boost your rankings in the search engines and result in more traffic to your website.
A professional web content editor should possess all of these skills and more. You can expect to pay between $50 and $75 per hour for a good editor, although some charge on a project-by-project basis.